“People love brands and logos are visual shorthand for the emotional connection people feel towards that brand. But sometimes social developments ask for a change. It is great that consumers do get excited and emotional about changes to logos, and it is wonderful that technology has enabled the consumer base to have a dialogue about design. That’s why we made this proposal for this smooth transition of the Piet Zwart logo;”
Piet Zwart van toen tot 75B.
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